Business & pricing
Markup calculator
Find a selling price from cost and markup, and see the corresponding profit margin.
Your result
Enter your values and calculate. Changing an input clears the previous result.
How this calculation works
Margin measures profit as a share of selling price; markup measures profit as a share of cost. Price for target margin = cost / (1 − margin/100). Price for markup = cost × (1 + markup/100). Amounts exclude VAT, overhead and income tax. A 100% target margin has no finite selling price.
Worked example
A cost of 80 with 25% markup gives a price of 100 and a 20% margin. A 25% margin on the same cost requires a price of approximately 106.67.