Business & pricing
Margin calculator
Find a selling price from cost and a target profit margin, and compare it with markup.
Your result
Enter your values and calculate. Changing an input clears the previous result.
How this calculation works
Margin measures profit as a share of selling price; markup measures profit as a share of cost. Price for target margin = cost / (1 − margin/100). Price for markup = cost × (1 + markup/100). Amounts exclude VAT, overhead and income tax. A 100% target margin has no finite selling price.
Worked example
A cost of 80 with 25% markup gives a price of 100 and a 20% margin. A 25% margin on the same cost requires a price of approximately 106.67.